Your Audience is Out There. We'll Help You Connect and Convert Every Opportunity.
OUR PERFORMANCE MARKETING SERVICES
SEM/PPC
Social Media Advertising
Affiliate & Influencer Marketing
Retargeting / Remarketing
Programmatic Advertising
Conversion Rate Optimization (CRO)
Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Keyword Research & Strategy
One of the most crucial parts of PPC is selecting the right keywords. Using both manual research and sophisticated tools, we identify high-intent keywords that your potential customers are searching for. This involves:
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Identifying search intent: We distinguish between keywords that are used for research, comparison, and direct purchases, ensuring we target only the most relevant queries.
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Keyword Research & Strategy: We identify both high-competition, high-reward keywords and more niche, long-tail keywords that can offer better ROI.
Custom Campaign Structure
Once we understand your goals and target keywords, we design a custom campaign structure. Campaign structure typically includes:
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Ad groups: Divided based on themes, products, or services for more precise targeting.
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Ad copy: Custom-written ad copy that speaks directly to your audience, highlighting your unique selling points (USPs) and offers.
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Landing pages: Ensuring that each ad points to a relevant, optimized landing page to drive conversions.